Gary Mauser

4 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0009-0009-6875-5710

Simon Fraser University

Publications

• Book Review: Developing and Implementing Marketing Strategies — Journal of Marketing 1989
• Effects of Cost-Related Feedback on Consumer Knowledge and Consumption Behavior: A Field Experimental Approach — Journal of Consumer Research 1986 (name-matched, not ORCID-linked)
• Book reviews — Journal of the Academy of Marketing Science 1980
• Book Review: Clustering Algorithms — Journal of Marketing Research 1977