Book reviews
Robin T. Peterson, Robert L. Anderson, Manoj K. Agarwal, Terry C. Wilson, Gary A. Mauser, Raymond L. Horton, Benoy Joseph, Eric N. Berkowitz, J. Dale Molander, Priscilla A. LaBarbera, Frederick E. May
Journal of the Academy of Marketing Science · 1980 · Volume 8 · Issue 3
Abstract
Boyd, H. W., R. Westfall&S. Stasch, Marketing Research: Text and CasesHomewood: Richard Irwin, 1977.Google ScholarLehman, Donald,Market Research and Analysis, Homewood: Richard Irwin, 1979.Google ScholarDownload references
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