Geeta Menon
17 catalog papers. Identity-linked publications and additional name matches are distinguished below.
ORCID: 0000-0001-7532-6564
Publications
- When Identity Marketing Backfires: Consumer Agency in Identity Expression — Journal of Consumer Research 2014
- Biases in social comparisons: Optimism or pessimism? — Organizational Behavior and Human Decision Processes 2009
- Getting Emotional about Health — Journal of Marketing Research 2007
- When Internal Reference Prices and Price Expectations Diverge: The Role of Confidence — Journal of Marketing Research 2007
- Time-Varying Effects of Chronic Hedonic Goals on Impulsive Behavior — Journal of Marketing Research 2006
- Book Review: Asking Questions: The Definitive Guide to Questionnaire Design: For Market Research, Political Polls, and Social and Health Questionnaires — Journal of Marketing Research 2006
- When a Day Means More than a Year: Effects of Temporal Framing on Judgments of Health Risk — Journal of Consumer Research 2004
- A Sound Idea: Phonetic Effects of Brand Names on Consumer Judgments — Journal of Consumer Research 2004
- Ease-of-Retrieval as an Automatic Input in Judgments: A Mere-Accessibility Framework? — Journal of Consumer Research 2003
- We're at as Much Risk as We Are Led to Believe: Effects of Message Cues on Judgments of Health Risk — Journal of Consumer Research 2002
- AIDS and Me, Never the Twain Shall Meet: The Effects of Information Accessibility on Judgments of Risk and Advertising Effectiveness — Journal of Consumer Research 1998
- Are the Parts Better than the Whole? The Effects of Decompositional Questions on Judgments of Frequent Behaviors — Journal of Marketing Research 1997
- Antecedents of Positivity Effects in Social Versus Nonsocial Judgments — Journal of Consumer Psychology 1996
- How Much Will I Spend? Factors Affecting Consumers’ Estimates of Future Expense — Journal of Consumer Psychology 1996
- Behavioral Frequency Judgments: An Accessibility-Diagnosticity Framework — Journal of Consumer Research 1995
- How Well do you Know your Partner? Strategies for Formulating Proxy-Reports and Their Effects on Convergence to Self-Reports — Journal of Marketing Research 1995
- The Effects of Accessibility of Information in Memory on Judgments of Behavioral Frequencies — Journal of Consumer Research 1993