Glenda Fisk
19 catalog papers. Identity-linked publications and additional name matches are distinguished below.
ORCID: 0000-0003-3754-010X
Publications
- Book Review: Reflection and Retrospection: Searching for Visions in Marketing — Journal of Marketing 1999
- Criteria for a Theory of Responsible Consumption — Journal of Marketing 1973
- Book Review: Business Corporations and the Black Man — Journal of Marketing 1972 (name-matched, not ORCID-linked)
- Book Review: A comprehensive collection on a topic of urgency — Journal of Marketing Research 1971 (name-matched, not ORCID-linked)
- Computer-aided Marketing Instruction — Journal of Marketing 1971
- Guidelines for Warranty Service after Sale — Journal of Marketing 1970
- Book Review: Bibliography on Marketing to Low-Income Consumers — Journal of Marketing Research 1970
- Book Review: Word of Mouth Advertising — Journal of Marketing Research 1969
- Book Review: Foundations for a Theory of Consumer Behavior — Journal of Marketing Research 1968
- Book Review: Consumer Demand in the United States 1929–1970 — Journal of Marketing Research 1968
- Critique of: “The Role of the Subconscious in Executive Decision-Making” — Management Science 1967
- Book Review: A Welcome Relief … Strategic Planning for Export Marketing — Journal of Marketing 1965
- Marketing Articles in Review — Journal of Marketing 1962 (name-matched, not ORCID-linked)
- Marketing Articles in Review — Journal of Marketing 1962 (name-matched, not ORCID-linked)
- Book Review: Terrestrial Space Economy …: Methods of Regional Analysis — Journal of Marketing 1961
- Toward a Theory of Leisure-Spending Behavior — Journal of Marketing 1960
- Marketing Research — Journal of Marketing 1959 (name-matched, not ORCID-linked)
- Interviewer Ratings of Respondent Interest of Sample Surveys — Journal of Marketing 1950 (name-matched, not ORCID-linked)
- Methods of Handling Certain Field Research Problems — Journal of Marketing 1948