George Day
37 catalog papers. Identity-linked publications and additional name matches are distinguished below.
ORCID: 0000-0003-4233-8432
University of Pennsylvania
Publications
- Becoming More Socially Profit Oriented — Journal of Marketing 2025
- Organizing for Marketing Excellence — Journal of Marketing 2016
- An outside-in approach to resource-based theories — Journal of the Academy of Marketing Science 2014
- Closing the Marketing Capabilities Gap — Journal of Marketing 2011
- Guest Editorial: Is Marketing Academia Losing Its Way? — Journal of Marketing 2009
- A tribute to Peter Drucker: editors’ introduction to the special issue — Journal of the Academy of Marketing Science 2009
- Managing market relationships — Journal of the Academy of Marketing Science 2000
- JM/MSI Special Issue (Fall 1999): Fundamental Issues and Directions for Marketing — Journal of Marketing 1997
- Using the past as a Guide to the Future: Reflections on the History of the Journal of Marketing — Journal of Marketing 1996
- Advantageous alliances — Journal of the Academy of Marketing Science 1995
- Managerial Representations of Competitive Advantage — Journal of Marketing 1994
- The Capabilities of Market-Driven Organizations — Journal of Marketing 1994
- Marketing’s contribution to the strategy dialogue — Journal of the Academy of Marketing Science 1992
- Evolutionary Processes in Competitive Markets: Beyond the Product Life Cycle — Journal of Marketing 1989
- Assessing Advantage: A Framework for Diagnosing Competitive Superiority — Journal of Marketing 1988
- Valuing Market Strategies — Journal of Marketing 1988
- The perils of high-growth markets — Strategic Management Journal 1986
- Book Review: A Review of The Marketing Edge: Making Strategies Work — Journal of Marketing 1986
- Diagnosing the Experience Curve — Journal of Marketing 1983
- Marketing Theory with a Strategic Orientation — Journal of Marketing 1983
- Attitudinal Predictions of Choices of Major Appliance Brands — Journal of Marketing Research 1982
- Strategic market analysis and definition: An integrated approach — Strategic Management Journal 1981
- The Product Life Cycle: Analysis and Applications Issues — Journal of Marketing 1981
- From the Editor — Journal of Marketing 1980 (name-matched, not ORCID-linked)
- Customer-Oriented Approaches to Identifying Product-Markets — Journal of Marketing 1979
- Diagnosing the Product Portfolio — Journal of Marketing 1977
- Book Review: Protecting Consumer Interests: Private Initiative and Public Response — Journal of Marketing 1977
- Assessing the Effects of Information Disclosure Requirements — Journal of Marketing 1976
- Data Quality, Level of Aggregation, and Nonmetric Multidimensional Scaling Solutions — Journal of Marketing Research 1976
- The Threats to Marketing Research — Journal of Marketing Research 1975
- Consumer Research and the Evaluation of Information Disclosure Requirements: The Case of Truth In Lending — Journal of Consumer Research 1974
- Nonresponse Bias and Callbacks in Sample Surveys — Journal of Marketing Research 1973
- Evaluating Models of Attitude Structure — Journal of Marketing Research 1972
- Stability of Appliance Brand Awareness — Journal of Marketing Research 1971
- Using Cluster Analysis to Improve Marketing Experiments — Journal of Marketing Research 1971
- Marketing Education: A Guide to Consumerism — Journal of Marketing 1970
- Using Attitude Change Measures to Evaluate New Product Introductions — Journal of Marketing Research 1970