Gerald Albaum Ph.D.

3 catalog papers. Name-matched publications do not establish a verified researcher identity.

University of Oregon, Eugene, Oregon, USA

Publications

• Geographic mobility and demographic and socioeconomic market segmentation — Journal of the Academy of Marketing Science 1983
• Differences in retail store images within husband-wife dyads — Journal of the Academy of Marketing Science 1979
• The marketing of hamburger buns: An improved model for prediction — Journal of the Academy of Marketing Science 1975