The marketing of hamburger buns: An improved model for prediction
Gerald Albaum Ph.D., Roger Best, Del I. Hawkins Ph.D.
Journal of the Academy of Marketing Science · 1975 · Volume 3 · Issue 3
Abstract
The Spring 1974 issue of this Journal published a paper that presented a model for predicting sales of hamburger buns. This article evaluates the model on the bases of statistical reporting, model specification, and implications for production policy. In addition, using the same data used for the original model, an improved model is developed whereby there is a 50% increase in explained variance.
Keywords
Average Return, Improve Model, Production Policy, Linear Regres, Simple Linear Regression Model
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