Gerald GORN

27 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-0358-0974

Hong Kong Polytechnic University

Publications

• Hiding in the Crowd: Secrecy Compels Consumer Conformity — Journal of Consumer Research 2022
• The Sleepy Consumer and Variety Seeking — Journal of Marketing Research 2019
• Does Your Company Have the Right Logo? How and Why Circular- and Angular-Logo Shapes Influence Brand Attribute Judgments — Journal of Consumer Research 2016
• Unconscious transfer of meaning to brands† — Journal of Consumer Psychology 2011
• Facilitating and Rewarding Creativity during New Product Development — Journal of Marketing 2011
• Relaxation Increases Monetary Valuations — Journal of Marketing Research 2011
• Motivational determinants of transportation into marketing narratives — Journal of Consumer Psychology 2010
• Babyfaces, Trait Inferences, and Company Evaluations in a Public Relations Crisis — Journal of Consumer Research 2008
• Waiting for the Web: How Screen Color Affects Time Perception — Journal of Marketing Research 2004
• Understanding Materialism Among Youth — Journal of Consumer Psychology 2003
• Misrepresentation in the Consumer Context — Journal of Consumer Psychology 2002
• Absence Makes the Mind Grow Sharper: Effects of Element Omission on Subsequent Recall — Journal of Marketing Research 2002
• When Arousal Influences Ad Evaluation and Valence Does Not (and Vice Versa) — Journal of Consumer Psychology 2001
• The Use of Visual Mental Imagery in New Product Design — Journal of Marketing Research 1999
• Effects of Color as an Executional Cue in Advertising: They're in the Shade — Management Science 1997
• Editorial — Journal of Consumer Psychology 1994
• Mood, Awareness, and Product Evaluation — Journal of Consumer Psychology 1992
• Happy and Sad TV Programs: How They Affect Reactions to Commercials — Journal of Consumer Research 1987
• The Effects of Commercials for Adult Products on Children — Journal of Consumer Research 1985
• The Impact of Comparative Advertising on Perception and Attitude: Some Positive Findings — Journal of Consumer Research 1984
• The Effects of Music in Advertising on Choice Behavior: A Classical Conditioning Approach — Journal of Marketing 1982
• Behavioral Evidence of the Effects of Televised Food Messages on Children — Journal of Consumer Research 1982
• Children's Responses to Repetitive Television Commercials — Journal of Consumer Research 1980
• Some Unintended Consequences of TV Advertising to Children — Journal of Consumer Research 1978
• TV Messages for Snack and Breakfast Foods: Do They Influence Children's Preferences? — Journal of Consumer Research 1978
• The Impact of Television Advertising on Children from Low Income Families — Journal of Consumer Research 1977
• Children's Reactions to Television Advertising: An Experimental Approach — Journal of Consumer Research 1974