Gerard Tellis

55 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-2677-3840

USC

Publications

Can AI Help in Ideation? A Theory-Based Model for Idea Screening in Crowdsourcing Contests — Marketing Science 2024
Cash or Non-Cash? Exploring Ideators’ Incentive Preferences in Crowdsourcing Contests — Journal of Management Information Systems 2024
Leapfrogging, Cannibalization, and Survival During Disruptive Technological Change: The Critical Role of Rate of Disengagement — Journal of Marketing 2022
Machine Learning for Creativity: Using Similarity Networks to Design Better Crowdfunding Projects — Journal of Marketing 2022
What Drives Virality (Sharing) of Online Digital Content? The Critical Role of Information, Emotion, and Brand Prominence — Journal of Marketing 2019
Silicon envy: How global innovation clusters hurt or stimulate each other across developed and emerging markets — Journal of International Business Studies 2018
Does Offline TV Advertising Affect Online Chatter? Quasi-Experimental Analysis Using Synthetic Control — Marketing Science 2017
Interesting and impactful research: on phenomena, theory, and writing — Journal of the Academy of Marketing Science 2017
Halo (Spillover) Effects in Social Media: Do Product Recalls of One Brand Hurt or Help Rival Brands? — Journal of Marketing Research 2016
Skimming or Penetration? Strategic Dynamic Pricing for New Products — Marketing Science 2015
Mining Marketing Meaning from Online Chatter: Strategic Brand Analysis of Big Data Using Latent Dirichlet Allocation — Journal of Marketing Research 2014
Spinoffs versus buyouts: Profitability of alternate routes for commercializing innovations — Strategic Management Journal 2014
Make, Buy, or Ally? Choice of and Payoff from Announcements of Alternate Strategies for Innovations — Marketing Science 2014
Predicting the Path of Technological Innovation: SAW vs. Moore, Bass, Gompertz, and Kryder — Marketing Science 2012
Does Chatter Really Matter? Dynamics of User-Generated Content and Stock Performance — Marketing Science 2012
Getting a Grip on the Saddle: Chasms or Cycles? — Journal of Marketing 2011
Demystifying Disruption: A New Model for Understanding and Predicting Disruptive Technologies — Marketing Science 2011
How Well Does Advertising Work? Generalizations from Meta-Analysis of Brand Advertising Elasticities — Journal of Marketing Research 2011
Does Quality Win? Network Effects versus Quality in High-Tech Markets — Journal of Marketing Research 2009
Radical Innovation across Nations: The Preeminence of Corporate Culture — Journal of Marketing 2009
Do Innovations Really Pay Off? Total Stock Market Returns to Innovation — Marketing Science 2009
Functional Regression: A New Model for Predicting Market Penetration of New Products — Marketing Science 2009
Global Takeoff of New Products: Culture, Wealth, or Vanishing Differences? — Marketing Science 2008
Drivers of Success for Market Entry into China and India — Journal of Marketing 2008
The Value of Quality — Marketing Science 2007
Indirect Network Effects in New Product Growth — Journal of Marketing 2007
Optimal Data Interval for Estimating Advertising Response — Marketing Science 2006
Does the Internet Promote Better Consumer Decisions? The Case of Name-Your-Own-Price Auctions — Journal of Marketing 2006
Research on Innovation: A Review and Agenda forMarketing Science — Marketing Science 2006
Technological Evolution and Radical Innovation — Journal of Marketing 2005
Practice Prize Reports — Marketing Science 2005
Blowing bubbles: Heuristics and biases in the run-up of stock prices — Journal of the Academy of Marketing Science 2005
Losers, Winners, and Biased Trades — Journal of Consumer Research 2005
Growing, Growing, Gone: Cascades, Diffusion, and Turning Points in the Product Life Cycle — Marketing Science 2004
The International Takeoff of New Products: The Role of Economics, Culture, and Country Innovativeness — Marketing Science 2003
Strategic Bundling of Products and Prices: A New Synthesis for Marketing — Journal of Marketing 2002
What to Say When: Advertising Appeals in Evolving Markets — Journal of Marketing Research 2001
Which Ad Works, When, Where, and how Often? Modeling the Effects of Direct Television Advertising — Journal of Marketing Research 2000
The Incumbent's Curse? Incumbency, Size, and Radical Product Innovation — Journal of Marketing 2000
In Search of Diversity: The Record of Major Marketing Journals — Journal of Marketing Research 1999
Organizing for Radical Product Innovation: The Overlooked Role of Willingness to Cannibalize — Journal of Marketing Research 1998
Will It Ever Fly? Modeling the Takeoff of Really New Consumer Durables — Marketing Science 1997
Book Review: The New Marketing Research Systems — Journal of Marketing Research 1996
Tackling the Retailer Decision Maze: Which Brands to Discount, How Much, When and Why? — Marketing Science 1995
Contextual and Temporal Components of Reference Price — Journal of Marketing 1994
Pioneer Advantage: Marketing Logic or Marketing Legend? — Journal of Marketing Research 1993
An Analysis of the Tradeoff between Advertising and Price Discounting — Journal of Marketing Research 1991
Best Value, Price-Seeking, and Price Aversion: The Impact of Information and Learning on Consumer Choices — Journal of Marketing 1990
The impact of corporate size and strategy on competitive pricing — Strategic Management Journal 1989
The Price Elasticity of Selective Demand: A Meta-Analysis of Econometric Models of Sales — Journal of Marketing Research 1988
Advertising Exposure, Loyalty, and Brand Purchase: A Two-Stage Model of Choice — Journal of Marketing Research 1988
The Relationship between Advertising and Product Quality over the Product Life Cycle: A Contingency Theory — Journal of Marketing Research 1988
Competitive Price and Quality Under Asymmetric Information — Marketing Science 1987
Beyond the Many Faces of Price: An Integration of Pricing Strategies — Journal of Marketing 1986
An Evolutionary Approach to Product Growth Theory — Journal of Marketing 1981