Haeran Jae

1 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0009-0001-0398-555X

Virginia Commonwealth University, School of Business, Snead Hall 3163, PO Box 844000, Richmond, VA 23284, USA

Publications

• Are low-literate and high-literate consumers different? Applying resource-matching theory to ad processing across literacy levels — Journal of Consumer Psychology 2011