Hans Baumgartner

31 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-2246-989X

Publications

• Improving the Discriminant Validation of Multi-Item Scales — Journal of Marketing Research 2026
• Commentaries on “Scale use and abuse: Toward best practices in the deployment of scales” — Journal of Consumer Psychology 2023 (name-matched, not ORCID-linked)
• Identifying Picky Shoppers: Who They Are and How to Spot Them — Journal of Consumer Psychology 2021
• The biasing effect of common method variance: some clarifications — Journal of the Academy of Marketing Science 2021 (name-matched, not ORCID-linked)
• When Cheap Isn't the Same as Not Expensive: Generic Price Terms and Their Negations — Journal of Consumer Psychology 2018 (name-matched, not ORCID-linked)
• Did They Earn It? Observing Unearned Luxury Consumption Decreases Brand Attitude When Observers Value Fairness — Journal of Consumer Psychology 2018 (name-matched, not ORCID-linked)
• Marketing survey research best practices: evidence and recommendations from a review ofJAMSarticles — Journal of the Academy of Marketing Science 2018 (name-matched, not ORCID-linked)
• Misresponse to Survey Questions: A Conceptual Framework and Empirical Test of the Effects of Reversals, Negations, and Polar Opposite Core Concepts — Journal of Marketing Research 2018 (name-matched, not ORCID-linked)
• The Effect of Fitness Branding on Restrained Eaters’ Food Consumption and Postconsumption Physical Activity — Journal of Marketing Research 2016
• The Effect of Familiarity with the Response Category Labels on Item Response to Likert Scales — Journal of Consumer Research 2013 (name-matched, not ORCID-linked)
• Misresponse to Reversed and Negated Items in Surveys: A Review — Journal of Marketing Research 2012 (name-matched, not ORCID-linked)
• Bibliometric reflections on the history of consumer research† — Journal of Consumer Psychology 2010 (name-matched, not ORCID-linked)
• Socially Desirable Response Tendencies in Survey Research — Journal of Marketing Research 2010 (name-matched, not ORCID-linked)
• The Get Ready Mind-Set: How Gearing Up for Later Impacts Effort Allocation Now — Journal of Consumer Research 2010 (name-matched, not ORCID-linked)
• Using Item Response Theory to Measure Extreme Response Style in Marketing Research: A Global Investigation — Journal of Marketing Research 2008 (name-matched, not ORCID-linked)
• Biased memory for prior decision making: Evidence from a longitudinal field study — Organizational Behavior and Human Decision Processes 2006 (name-matched, not ORCID-linked)
• An Extended Paradigm for Measurement Analysis of Marketing Constructs Applicable to Panel Data — Journal of Marketing Research 2006 (name-matched, not ORCID-linked)
• Goal-Relevant Emotional Information: When Extraneous Affect Leads to Persuasion and When It Does Not — Journal of Consumer Research 2005 (name-matched, not ORCID-linked)
• Coping With Negative Emotions in Purchase-Related Situations — Journal of Consumer Psychology 2004 (name-matched, not ORCID-linked)
• The Structural Influence of Marketing Journals: A Citation Analysis of the Discipline and its Subareas over Time — Journal of Marketing 2003 (name-matched, not ORCID-linked)
• Toward a Personology of the Consumer — Journal of Consumer Research 2002 (name-matched, not ORCID-linked)
• The Role of Consumption Emotions in the Satisfaction Response — Journal of Consumer Psychology 2002 (name-matched, not ORCID-linked)
• Response Styles in Marketing Research: A Cross-National Investigation — Journal of Marketing Research 2001 (name-matched, not ORCID-linked)
• Assessing Measurement Invariance in Cross-National Consumer Research — Journal of Consumer Research 1998 (name-matched, not ORCID-linked)
• Patterns of Affective Reactions to Advertisements: The Integration of Moment-to-Moment Responses into Overall Judgments — Journal of Marketing Research 1997 (name-matched, not ORCID-linked)
• On the Practical Significance of Hindsight Bias: The Case of the Expectancy-Disconfirmation Model of Consumer Satisfaction — Organizational Behavior and Human Decision Processes 1995 (name-matched, not ORCID-linked)
• On the Utility of Consumers' Theories in Judgments of Covariation — Journal of Consumer Research 1995 (name-matched, not ORCID-linked)
• Influencing Consumer Judgments Using Autobiographical Memories: A Self-Referencing Perspective — Journal of Marketing Research 1993 (name-matched, not ORCID-linked)
• State versus Action Orientation and the Theory of Reasoned Action: An Application to Coupon Usage — Journal of Consumer Research 1992 (name-matched, not ORCID-linked)
• The Role of Optimum Stimulation Level in Exploratory Consumer Behavior — Journal of Consumer Research 1992 (name-matched, not ORCID-linked)
• Autobiographical Memories, Affect, and Consumer Information Processing — Journal of Consumer Psychology 1991 (name-matched, not ORCID-linked)