Colleen Harmeling

11 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-6459-2787

Publications

• Toward a theory of consumer digital trust: Meta-analytic evidence of its role in the effectiveness of user-generated content — Journal of the Academy of Marketing Science 2025
• Correction: The Taguchi approach to large-scale experimental designs: A powerful and efficient tool for advancing marketing theory and practice — Journal of the Academy of Marketing Science 2025
• The Taguchi approach to large-scale experimental designs: A powerful and efficient tool for advancing marketing theory and practice — Journal of the Academy of Marketing Science 2025
• Moralizing Everyday Consumption: The Case of Self-Care — Journal of Consumer Research 2025
• Customer inertia marketing — Journal of the Academy of Marketing Science 2021
• Marketing, Through the Eyes of the Stigmatized — Journal of Marketing Research 2021
• Creating Effective Online Customer Experiences — Journal of Marketing 2019
• Toward a theory of customer engagement marketing — Journal of the Academy of Marketing Science 2017
• Group Marketing: Theory, Mechanisms, and Dynamics — Journal of Marketing 2017
• Transformational Relationship Events — Journal of Marketing 2015
• Beyond anger: A deeper look at consumer animosity — Journal of International Business Studies 2015 (name-matched, not ORCID-linked)