Correction: The Taguchi approach to large-scale experimental designs: A powerful and efficient tool for advancing marketing theory and practice

Jordan W. Moffett, Patrick Fennell, Colleen M. Harmeling, Daniel Sheehan, Alexander Bleier

Journal of the Academy of Marketing Science · 2025 · Volume 54 · Issue 3

DOI: 10.1007/s11747-024-01080-3

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