Hyun, Yong J.

4 catalog papers. Name-matched publications do not establish a verified researcher identity.

Graduate School of Management, Korea Advanced Institute of Science and Technology (KAIST), Dongdaemun-Gu, Seoul 130-012, Korea

Publications

• Financing as a Marketing Strategy — Marketing Science 2009
• Cultural Adaptation of Business Expatriates in the Host Marketplace — Journal of International Business Studies 2001
• Predicting Memory for Components of TV Commercials from EEG — Journal of Consumer Research 1990
• Hemispherically Lateralized EEG as a Response to Television Commercials — Journal of Consumer Research 1988