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Cultural Adaptation of Business Expatriates in the Host Marketplace

Jun, Sunkyu, Gentry, James W., Hyun, Yong J.

Journal of International Business Studies · 2001 · Volume 32 · Issue 2

DOI: 10.1057/palgrave.jibs.8490958

Abstract

Satisfaction with the host culture has been found to influence the expatriate's commitment to the local operation and to the parent company. This paper

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