Jaishankar Ganesh

6 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-4507-0083

Rutgers Business School – Camden

Publications

• Good Guys Can Finish First: How Brand Reputation Affects Extension Evaluations — Journal of Consumer Psychology 2019
• Retail patronage behavior and shopper typologies: a replication and extension using a multi-format, multi-method approach — Journal of the Academy of Marketing Science 2007
• Book Review: Principles of Forecasting: A Handbook for Researchers and Practitioners — Journal of Marketing Research 2002
• Understanding the Customer Base of Service Providers: An Examination of the Differences between Switchers and Stayers — Journal of Marketing 2000
• Learning effect in multinational diffusion of consumer durables: An exploratory investigation — Journal of the Academy of Marketing Science 1997 (name-matched, not ORCID-linked)
• Capturing the cross-national learning effect: An analysis of an industrial technology diffusion — Journal of the Academy of Marketing Science 1996 (name-matched, not ORCID-linked)