James Leonhardt

5 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-4633-9363

University of Nevada, Reno

Publications

• Examining the Nuances of Consumer Racial Bias: An Analysis of Positive Consumer Response to Racial Representation on Instagram — Journal of Business Ethics 2025
• What’s not to like? Negations in brand messages increase consumer engagement — Journal of the Academy of Marketing Science 2023
• Landfill or Recycle? Pro-Environmental Receptacle Labeling Increases Recycling Contamination — Journal of Consumer Psychology 2021
• Is this product easy to control? Liabilities of using difficult-to-pronounce product names — Organizational Behavior and Human Decision Processes 2021
• Avoiding the risk of responsibility by seeking uncertainty: Responsibility aversion and preference for indirect agency when choosing for others — Journal of Consumer Psychology 2011