James U. McNeal Ph.D.

3 catalog papers. Name-matched publications do not establish a verified researcher identity.

Texas A&M University, College Station, TX., USA

Publications

• An analysis of need-appeals in television advertising — Journal of the Academy of Marketing Science 1984
• Children as consumers: A review — Journal of the Academy of Marketing Science 1979
• An empirical analysis of the relationships among marketing journals, professors and administrators — Journal of the Academy of Marketing Science 1977