John Saunders

7 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-3020-9916

Aston University, U.K.

Publications

• International Corporate Visual Identity: Standardization or Localization? — Journal of International Business Studies 1999 (name-matched, not ORCID-linked)
• Competition in Global Markets: A Case Study of American and Japanese Competition in the British Market — Journal of International Business Studies 1992 (name-matched, not ORCID-linked)
• Multiproduct Advertising Budgeting — Marketing Science 1990
• Assessing the Value of a Quality Assurance Certificate for Software: An Exploratory Investigation1 — Management Information Systems Quarterly 1989 (name-matched, not ORCID-linked)
• An Experimental Investigation into Cross-National Mail Survey Response Rates — Journal of International Business Studies 1988 (name-matched, not ORCID-linked)
• Market Segmentation and Positioning in Specialized Industrial Markets — Journal of Marketing 1985
• The Lead Effect of Marketing Decisions — Journal of Marketing Research 1985