Kelly Hewett

12 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-9715-9629

Publications

• Comments on “AI and the advent of the cyborg behavioral scientist” — Journal of Consumer Psychology 2025
• A whole new world, a new fantastic point of view: Charting unexplored territories in consumer research with generative artificial intelligence — Journal of the Academy of Marketing Science 2025
• Quest for insights: Leveraging data from the video game ecosystem in marketing — Journal of the Academy of Marketing Science 2025
• How Firms Can Steer Social Media Conversations — Journal of Marketing Research 2025
• The Role of Marketer-Generated Content in Customer Engagement Marketing — Journal of Marketing 2019
• Brand Buzz in the Echoverse — Journal of Marketing 2016
• Brand Licensing: What Drives Royalty Rates? — Journal of Marketing 2013
• National culture and industrial buyer-seller relationships in the United States and Latin America — Journal of the Academy of Marketing Science 2006 (name-matched, not ORCID-linked)
• A Multi-Theoretical Model of Knowledge Transfer in Organizations: Determinants of Knowledge Contribution and Knowledge Reuse* — Journal of Management Studies 2006
• Customer response capability in a sense-and-respond era: The role of customer knowledge process — Journal of the Academy of Marketing Science 2004
• An exploration of the moderating role of buyer corporate culture in industrial buyer-seller relationships — Journal of the Academy of Marketing Science 2002
• Dependence, Trust, and Relational Behavior on the Part of Foreign Subsidiary Marketing Operations: Implications for Managing Global Marketing Operations — Journal of Marketing 2001