Kevin Lane Keller

27 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-5836-4315

Tuck School of Business, Dartmouth College, Hanover, NH, 03755-9011, USA

Publications

• Brand actions and financial consequences: a review of key findings and directions for future research — Journal of the Academy of Marketing Science 2022
• Correction to: Brand actions and financial consequences: a review of key findings and directions for future research — Journal of the Academy of Marketing Science 2022
• The Future of Brands and Branding: An Essay on Multiplicity, Heterogeneity, and Integration — Journal of Consumer Research 2021
• Consumer Research Insights on Brands and Branding: A JCR Curation — Journal of Consumer Research 2020
• Building a multi-category brand: when should distant brand extensions be introduced? — Journal of the Academy of Marketing Science 2018
• Introduction to the Special Issue—Mapping the Boundaries of Marketing: What Needs to be Known — Journal of Marketing 2016
• Integrating Marketing Communications: New Findings, New Lessons, and New Ideas — Journal of Marketing 2016
• Introduction to the special section “Brand and Innovation Interdependency” — Journal of the Academy of Marketing Science 2015
• Understanding the interplay between brand and innovation management: findings and future research directions — Journal of the Academy of Marketing Science 2015
• Understanding the richness of brand relationships: Research dialogue on brands as intentional agents† — Journal of Consumer Psychology 2012
• The Effects of Brand Name Structure on Brand Extension Evaluations and Parent Brand Dilution — Journal of Marketing Research 2012
• Brands and Branding: Research Findings and Future Priorities — Marketing Science 2006
• Brand Synthesis: The Multidimensionality of Brand Knowledge — Journal of Consumer Research 2003
• Brand Familiarity and Advertising Repetition Effects — Journal of Consumer Research 2003
• The Effects of Ingredient Branding Strategies on Host Brand Extendibility — Journal of Marketing 2002
• The Effects of Brand Name Suggestiveness on Advertising Recall — Journal of Marketing 1998
• Initial Retrieval Difficulty and Subsequent Recall in an Advertising Setting — Journal of Consumer Psychology 1995
• Conceptualizing, Measuring, and Managing Customer-Based Brand Equity — Journal of Marketing 1993
• The Effects of Sequential Introduction of Brand Extensions — Journal of Marketing Research 1992
• Cue Compatibility and Framing in Advertising — Journal of Marketing Research 1991
• Memory and Evaluation Effects in Competitive Advertising Environments — Journal of Consumer Research 1991
• Consumer Evaluations of Brand Extensions — Journal of Marketing 1990
• Assessing Biases in Measuring Decision Effectiveness and Information Overload — Journal of Consumer Research 1989
• The Information Processing of Coordinated Media Campaigns — Journal of Marketing Research 1989
• Memory Factors in Advertising: The Effect of Advertising Retrieval Cues on Brand Evaluations — Journal of Consumer Research 1987
• Effects of Quality and Quantity of Information on Decision Effectiveness — Journal of Consumer Research 1987
• Improving Measure Quality by Alternating Least Squares Optimal Scaling — Journal of Marketing Research 1985