Correction to: Brand actions and financial consequences: a review of key findings and directions for future research
Vanitha Swaminathan, Sayan Gupta, Kevin Lane Keller, Donald Lehmann
Journal of the Academy of Marketing Science · 2022 · Volume 50 · Issue 4
DOI: 10.1007/s11747-022-00880-9
Abstract
Correction to: Journal of the Academy of Marketing Science
Enable JavaScript for citation tools and additional paper interactions.