Leavitt, Clark

6 catalog papers. Name-matched publications do not establish a verified researcher identity.

The Ohio State University

Publications

• Audience Involvement in Advertising: Four Levels — Journal of Consumer Research 1984
• The Persuasive Effect of Source Credibility: Tests of Cognitive Response — Journal of Consumer Research 1978
• Advertising Wearout: An Experimental Analysis — Journal of Marketing Research 1976
• Book Review: Innovative Behavior and Communication — Journal of Marketing 1972
• Book Review: Sophisticated challenges to classical experimental research — Journal of Marketing Research 1972
• Book Review: Non-science is not non-sense — Journal of Marketing Research 1970