Lee Cooper

15 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0009-0006-5908-4036

Anderson Graduate School of Management, 110 Westwood Plaza, Suite B518, University of California at Los Angeles, Los Angeles, California 90095-1481

Publications

• Strategic Marketing Planning for Radically New Products — Journal of Marketing 2000
• Turning Datamining into a Management Science Tool: New Algorithms and Empirical Results — Management Science 2000
• PromoCast™: A New Forecasting Method for Promotion Planning — Marketing Science 1999
• Breeding Competitive Strategies — Management Science 1997
• Building Market Structures from Consumer Preferences — Journal of Marketing Research 1996
• Competitive-Component Analysis: A New Approach to Calibrating Asymmetric Market-Share Models — Journal of Marketing Research 1996
• Truth in Concentration in the Land of (80/20) Laws — Marketing Science 1993
• The Discounting of Discounts and Promotion Thresholds — Journal of Consumer Research 1992
• Competitive Maps: The Structure Underlying Asymmetric Cross Elasticities — Management Science 1988
• Modeling Asymmetric Competition — Marketing Science 1988
• Do We Need Critical Relativism? Comments on “On Method in Consumer Research” — Journal of Consumer Research 1987
• Standardizing Variables in Multiplicative Choice Models — Journal of Consumer Research 1983
• Technical Note—Simplified Estimation Procedures for MCI Models — Marketing Science 1982
• Parameter Estimation for a Multiplicative Competitive Interaction Model—Least Squares Approach — Journal of Marketing Research 1974
• Voting for a Political Candidate Under Conditions of Minimal Information — Journal of Consumer Research 1974