Donald R. Lichtenstein

22 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-6756-0190

Publications

• The Negative and Positive Consequences of Placing Nonpromoted Products Next to Promoted Products — Journal of Marketing 2023 (name-matched, not ORCID-linked)
• Star Wars: Response to Simonson, Winer/Fader, and Kozinets — Journal of Consumer Research 2016 (name-matched, not ORCID-linked)
• Navigating by the Stars: Investigating the Actual and Perceived Validity of Online User Ratings — Journal of Consumer Research 2016 (name-matched, not ORCID-linked)
• Strengthening the Influence of Advertised Reference Prices through Information Priming — Journal of Consumer Research 2014 (name-matched, not ORCID-linked)
• The Influence of Price Presentation Order on Consumer Choice — Journal of Marketing Research 2012 (name-matched, not ORCID-linked)
• The Effect of Marketer-Suggested Serving Size on Consumer Responses: The Unintended Consequences of Consumer Attention to Calorie Information — Journal of Marketing 2012 (name-matched, not ORCID-linked)
• The Effect of Reference Point Diagnosticity on Attractiveness and Intentions Ratings — Journal of Marketing Research 2010 (name-matched, not ORCID-linked)
• The Retail Value Chain: Linking Employee Perceptions to Employee Performance, Customer Evaluations, and Store Performance — Marketing Science 2008 (name-matched, not ORCID-linked)
• The Effect of Corporate Social Responsibility on Customer Donations to Corporate-Supported Nonprofits — Journal of Marketing 2004 (name-matched, not ORCID-linked)
• Travel Configuration on Consumer Trip-Chained Store Choice — Journal of Consumer Research 2004 (name-matched, not ORCID-linked)
• A Range Theory Account of Price Perception — Journal of Consumer Research 1999 (name-matched, not ORCID-linked)
• A scale for measuring attitude toward private label products and an examination of its psychological and behavioral correlates — Journal of the Academy of Marketing Science 1998
• Trait Aspects of Vanity: Measurement and Relevance to Consumer Behavior — Journal of Consumer Research 1995 (name-matched, not ORCID-linked)
• Assessing the Domain Specificity of Deal Proneness: A Field Study — Journal of Consumer Research 1995 (name-matched, not ORCID-linked)
• Price Perceptions and Consumer Shopping Behavior: A Field Study — Journal of Marketing Research 1993 (name-matched, not ORCID-linked)
• A Cross-National Assessment of the Reliability and Validity of the CETSCALE — Journal of Marketing Research 1991 (name-matched, not ORCID-linked)
• The Effect of Semantic Cues on Consumer Perceptions of Reference Price Ads — Journal of Consumer Research 1991 (name-matched, not ORCID-linked)
• Distinguishing Coupon Proneness from Value Consciousness: An Acquisition-Transaction Utility Theory Perspective — Journal of Marketing 1990 (name-matched, not ORCID-linked)
• Contextual Influences on Perceptions of Merchant-Supplied Reference Prices — Journal of Consumer Research 1989 (name-matched, not ORCID-linked)
• The Relationship between Perceived and Objective Price-Quality — Journal of Marketing Research 1989 (name-matched, not ORCID-linked)
• Correlates of Price Acceptability — Journal of Consumer Research 1988 (name-matched, not ORCID-linked)
• Measurement and Structure of Kelley's Covariance Theory — Journal of Consumer Research 1986 (name-matched, not ORCID-linked)