Lynn W. Phillips

9 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-1524-8036

Publications

• Product Quality, Cost Position and Business Performance: A Test of Some Key Hypotheses — Journal of Marketing 1983
• Beyond External Validity — Journal of Consumer Research 1983
• Explaining Control Losses in Corporate Marketing Channels: An Organizational Analysis — Journal of Marketing Research 1982
• The Concept of External Validity — Journal of Consumer Research 1982
• Designing Research for Application — Journal of Consumer Research 1981
• Assessing Measurement Error in Key Informant Reports: A Methodological Note on Organizational Analysis in Marketing — Journal of Marketing Research 1981
• Book Review: Causal Models in Marketing — Journal of Marketing 1980
• Limit Pricing Theory as a Basis for Anti-Merger Policy — Journal of Marketing 1977
• Age Differences in Information Processing: A Perspective on the Aged Consumer — Journal of Marketing Research 1977