Markus Giesler

14 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0009-0001-0303-8720

York University

Publications

• 50 Years of JCR — Journal of Consumer Research 2024
• Midrange, Differential, Meaningful, and Multidisciplinary: Reflections on JCR’s Epistemic Culture — Journal of Consumer Research 2024
• Will We Be the Last Human Editors of JCR? — Journal of Consumer Research 2024
• Relevance—Reloaded and Recoded — Journal of Consumer Research 2022
• Consumers and Artificial Intelligence: An Experiential Perspective — Journal of Marketing 2021
• Our Journal, Our Intellectual Home — Journal of Consumer Research 2021
• Creating a Consumable Past: How Memory Making Shapes Marketization — Journal of Consumer Research 2018
• Beyond Acculturation: Multiculturalism and the Institutional Shaping of an Ethnic Consumer Subject — Journal of Consumer Research 2018
• A Tutorial in Consumer Research: Process Theorization in Cultural Consumer Research — Journal of Consumer Research 2016
• Creating the Responsible Consumer: Moralistic Governance Regimes and Consumer Subjectivity — Journal of Consumer Research 2014
• How Doppelgänger Brand Images Influence the Market Creation Process: Longitudinal Insights from the Rise of Botox Cosmetic — Journal of Marketing 2012
• Consumer Identity Work as Moral Protagonism: How Myth and Ideology Animate a Brand-Mediated Moral Conflict — Journal of Consumer Research 2010
• Conflict and Compromise: Drama in Marketplace Evolution — Journal of Consumer Research 2008
• Consumer Gift Systems — Journal of Consumer Research 2006