Marnik Dekimpe

32 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-5011-5269

Tilburg University

Publications

• Do consumers benefit from national-brand listings by hard discounters? — Journal of the Academy of Marketing Science 2024
• Learning from Data: An Empirics-First Approach to Relevant Knowledge Generation — Journal of Marketing 2023
• Cross-National Differences in Market Response: Line-Length, Price, and Distribution Elasticities in 14 Indo-Pacific Rim Economies — Journal of Marketing Research 2022
• Opening the Umbrella: The Effects of Rebranding Multiple Category-Specific Private-Label Brands to One Umbrella Brand — Journal of Marketing Research 2020
• Business cycle research in marketing: a review and research agenda — Journal of the Academy of Marketing Science 2018
• Marketing Budget Allocation Across Countries: The Role of International Business Cycles — Marketing Science 2017
• Marketing research on product-harm crises: a review, managerial implications, and an agenda for future research — Journal of the Academy of Marketing Science 2017
• Let Your Banner Wave? Antecedents and Performance Implications of Retailers’ Private-Label Branding Strategies — Journal of Marketing 2016
• Rising from the Ashes: How Brands and Categories Can Overcome Product-Harm Crises — Journal of Marketing 2013
• Price and Advertising Effectiveness over the Business Cycle — Journal of Marketing Research 2013
• Retailer Private-Label Margins: The Role of Supplier and Quality-Tier Differentiation — Journal of Marketing 2013
• The Effect of Business-Cycle Fluctuations on Private-Label Share: What has Marketing Conduct Got to do with it? — Journal of Marketing 2012
• The Effect of Customer Satisfaction on Consumer Spending Growth — Journal of Marketing Research 2010
• Estimating Cannibalization Rates for Pioneering Innovations — Marketing Science 2010
• Return on Roller Coasters: A Model to Guide Investments in Theme Park Attractions — Marketing Science 2010
• Intra- and Interformat Competition Among Discounters and Supermarkets — Marketing Science 2010
• The Role of National Culture in Advertising's Sensitivity to Business Cycles: An Investigation across Continents — Journal of Marketing Research 2009
• Weathering product-harm crises — Journal of the Academy of Marketing Science 2008
• Dancing with a Giant: The Effect of Wal-Mart's Entry into the United Kingdom on the Performance of European Retailers — Journal of Marketing Research 2008
• The Entry Strategy of Retail Firms into Transition Economies — Journal of Marketing 2007
• The Impact of a Product-Harm Crisis on Marketing Effectiveness — Marketing Science 2007
• How Business Cycles Contribute to Private-Label Success: Evidence from the United States and Europe — Journal of Marketing 2007
• Competitive Reactions to Advertising and Promotion Attacks — Marketing Science 2005
• Marketing Models and the Lucas Critique — Journal of Marketing Research 2005
• Do Promotions Benefit Manufacturers, Retailers, or Both? — Management Science 2004
• The Market Valuation of Internet Channel Additions — Journal of Marketing 2002
• Global Diffusion of Technological Innovations: A Coupled-Hazard Approach — Journal of Marketing Research 2000
• Sustained Spending and Persistent Response: A New Look at Long-Term Marketing Profitability — Journal of Marketing Research 1999
• Long-Run Abstinence After Narcotics Abuse: What Are the Odds? — Management Science 1998
• Generalizing about Trade Show Effectiveness: A Cross-National Comparison — Journal of Marketing 1997
• Probability Models for Duration: The Data Don′t Tell the Whole Story — Organizational Behavior and Human Decision Processes 1995
• The Persistence of Marketing Effects on Sales — Marketing Science 1995