Mary Frances Luce
24 catalog papers. Identity-linked publications and additional name matches are distinguished below.
ORCID: 0009-0009-7571-6445
Duke University, Durham, North Carolina, USA
Publications
- Product-facilitated conversations: When does starting a conversation by mentioning a product lead to better conversational outcomes? — Journal of Consumer Psychology 2024
- The Preference for Moderation Scale — Journal of Consumer Research 2021
- Feeling Love and Doing More for Distant Others: Specific Positive Emotions Differentially Affect Prosocial Consumption — Journal of Marketing Research 2015
- Building Bridges for an Interconnected Field of Consumer Research — Journal of Consumer Research 2014
- Promoting an Environment of Scientific Integrity: Individual and Community Responsibilities — Journal of Consumer Research 2012
- Solidarity of Purpose: Building an Understanding of Consumers through a Community of Scholars — Journal of Consumer Research 2011
- When Does Choice Reveal Preference? Moderators of Heuristic versus Goal-Based Choice — Journal of Consumer Research 2009
- Boundary Conditions on Unconscious Thought in Complex Decision Making — Psychological Science 2008
- Preference construction and preference stability: Putting the pillow to rest — Journal of Consumer Psychology 2008
- Consumer Wait Management Strategies for Negative Service Events: A Coping Approach — Journal of Consumer Research 2008
- Appraising the Appraisal-Tendency Framework — Journal of Consumer Psychology 2007
- Debiasing Insights from Process Tests — Journal of Consumer Research 2006
- The Rationalizing Effects of Cognitive Load on Emotion-Based Trade-off Avoidance — Journal of Consumer Research 2004
- Understanding the Effects of Process-Focused versus Outcome-Focused Thought in Response to Advertising — Journal of Consumer Research 2004
- How Much Do You Like It? Within-Alternative Conflict and Subjective Confidence in Consumer Judgments — Journal of Consumer Research 2003
- Process Versus Outcome Thought Focus and Advertising — Journal of Consumer Psychology 2003
- Understanding High-Stakes Consumer Decisions: Mammography Adherence Following False-Alarm Test Results — Marketing Science 2003
- Attribute Conflict and Preference Uncertainty: The RandMAU Model — Management Science 2000
- Coping with Unfavorable Attribute Values in Choice — Organizational Behavior and Human Decision Processes 2000
- Avoidance or Vigilance? The Psychology of False-Positive Test Results — Journal of Consumer Research 1999
- Emotional Trade-Off Difficulty and Choice — Journal of Marketing Research 1999
- Choosing to Avoid: Coping with Negatively Emotion-Laden Consumer Decisions — Journal of Consumer Research 1998
- Constructive Consumer Choice Processes — Journal of Consumer Research 1998
- When Time Is Money: Decision Behavior under Opportunity-Cost Time Pressure — Organizational Behavior and Human Decision Processes 1996