Building Bridges for an Interconnected Field of Consumer Research

Abstract

We finalize this editorial as the new team of editors has been announced and our editorial term is winding down. First and foremost, we extend our sincere congratulations to Darren Dahl, Eileen Fischer, Gita Johar, and Vicki Morwitz. Below, we share our observations on the consumer research field. This is the last of a triptych of editorials authored by our team. The first described our desired compact with the field and was therefore forward looking. The second commented on integrity in the wider academic community. There, we took some time and space to reflect, but we were also addressing a specific set of concerns and events. In this final editorial, we provide reflections from the vantage point of having had the privilege to be stewards of JCR . These reflections result from our listening to the concerns of the consumer research community, as well as from our experiences while guiding JCR . They provide our sense of the challenges and opportunities that lie ahead for each one of us as consumer researchers.