Melanie Clegg

3 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-0767-5046

Faculty of Business and Economics, Department of Marketing, University of Lausanne, 1015 Lausanne, Switzerland

Publications

• How Closely Should You Follow a Trend? Atypicality and Engagement on Social Media — Journal of Marketing 2026
• Unveiling the Mind of the Machine — Journal of Consumer Research 2024
• Agency Configurations in Generative AI Ideation: How Textual and Visual Idea Concretizations Shape Idea Creativity and Ideator Effort — Information Systems Research