Michael Beverland

10 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-3142-0441

University of Sussex, UK

Publications

• Cultural Appreciation and Appropriation in the Crafting of the New Peruvian Cuisine — Organization Studies 2025
• Co-creating educational consumer journeys: A sensemaking perspective — Journal of the Academy of Marketing Science 2024
• Dialectical Emotional Labour in Digital Person-branding: The case of digital influencers — Organization Studies 2024
• Consumer Work and Agency in the Analog Revival — Journal of Consumer Research 2024
• How Brands Craft National Identity — Journal of Consumer Research 2021
• Introduction — Journal of Business Ethics 2015
• Reconciling the tension between consistency and relevance: design thinking as a mechanism for brand ambidexterity — Journal of the Academy of Marketing Science 2015
• Exploring consumer conflict management in service encounters — Journal of the Academy of Marketing Science 2010
• The Quest for Authenticity in Consumption: Consumers’ Purposive Choice of Authentic Cues to Shape Experienced Outcomes — Journal of Consumer Research 2010
• Crafting Brand Authenticity: The Case of Luxury Wines* — Journal of Management Studies 2005