Michael J. Houston

19 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-1951-084X

Carlson School of Management, University of Minnesota

Publications

• My JMREditorship: A Life of π — Journal of Marketing Research 2014
• Field Dependency and Brand Cognitive Structures — Journal of Marketing Research 2009
• Fading Optimism in Products: Temporal Changes in Expectations about Performance — Journal of Marketing Research 2006
• Exemplars or Beliefs? The Impact of Self-View on the Nature and Relative Influence of Brand Associations — Journal of Consumer Research 2006
• The Effects of Brand Name Suggestiveness on Advertising Recall — Journal of Marketing 1998
• Goal-oriented Experiences and the Development of Knowledge — Journal of Consumer Research 1993
• Encoding and Media Effects on Consumer Learning Deficiencies in the Elderly — Journal of Marketing Research 1987
• Picture-Word Consistency and the Elaborative Processing of Advertisements — Journal of Marketing Research 1987
• A Psychometric Assessment of Measures of Scripts in Consumer Memory — Journal of Consumer Research 1985
• Measurement of Individual Differences in Visual Versus Verbal Information Processing — Journal of Consumer Research 1985
• Conditions for a Picture-Superiority Effect on Consumer Memory — Journal of Consumer Research 1984
• Policy-Related Experiments on Information Provision: A Normative Model and Explication — Journal of Marketing Research 1980 (name-matched, not ORCID-linked)
• The Effects of Source and Appeal on Mail Survey Response Patterns — Journal of Marketing Research 1977 (name-matched, not ORCID-linked)
• Book Review: Marketing Research: Information Systems and Decision Making — Journal of Marketing 1976 (name-matched, not ORCID-linked)
• Broadening the Scope of Methodological Research on Mail Surveys — Journal of Marketing Research 1976 (name-matched, not ORCID-linked)
• On the Personalization-Anonymity Relationship in Mail Surveys—Reply — Journal of Marketing Research 1976
• The Negative Effects of Personalization on Response Patterns in Mail Surveys — Journal of Marketing Research 1975 (name-matched, not ORCID-linked)
• Cognitive Consequences of Brand Loyalty — Journal of Marketing Research 1972
• Marketing Notes and Communications: The Effect of Unit-pricing on Choices of Brand and Size in Economic Shopping — Journal of Marketing 1972 (name-matched, not ORCID-linked)