Michael P. Peters

6 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-4237-3916

Publications

• Book and software reviews — Journal of the Academy of Marketing Science 1996 (name-matched, not ORCID-linked)
• Establishing a new business venture unit within a firm — Journal of Business Venturing 1986
• Intrapreneurship strategy for internal markets — corporate, non-profit and government institution cases — Strategic Management Journal 1985
• East-West Trade: The View from the United States — Journal of International Business Studies 1981 (name-matched, not ORCID-linked)
• Selecting the Superior Segmentation Correlate — Journal of Marketing 1974
• Exploration of Variables Inherent in Adopting an Industrial Product — Journal of Marketing Research 1973