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How to Be More Successful in Your Own Business: MarketingOne of a series of eight videotapes Films for the Humanities & Sciences 1989, 27 minutesMarketing Strategy for Small BusinessdeVisuals Video 1995, 21 minutes, $125.00Marketing and Entrepreneurship: Research Ideas and Opportunitiesedited by Gerald E. Hills Quorum Books, 1994, $59.95The 1-Day Marketing Plan: Organizing and Completing the Plan That Worksby Roman G. Hiebing, Jr., and Scott W. Cooper NTC Business Books, 1992, 236 pagesCustomer Satisfaction Measurement and Managementby Earl Naumann and Kathleen Giel Thomson Executive Press, 1995, 457 pagesManaging Imitation Strategies: How Later Entrants Seize Markets From Pioneersby Steven P. Schnaars New York: Free Press, 1994, 294 pages, $24.95Google ScholarInternational Consumer Behavior: Its Impact on Marketing Strategy Developmentby A. Coskun Samli Westport, CT: Quorum, 1995, 208 pages, $59.96Google ScholarConsumer Psychology for Marketingby Gordon R. Foxall and Ronald E. Goldsmith New York: Routledge, 1994, 212 pages, $59.95 (hard), $19.95 (paper)Google ScholarConsumer Involvement: Concepts and Researchby Pirjo Laaksonen London: Routledge, 1994, £40.00Google ScholarReferencesAllsopp, J. F. 1986. “The Distribution of On-Licence Beer and Cider Consumption and Its Personality Determinants Among Young Men.”European Journal of Marketing20 (3/4): 44–62.ArticleGoogle ScholarReferencesBloch, Peter H. 1986. “The Product Enthusiast: Implications for Marketing Strategy.”Journal of Consumer Marketing3 (Summer): 51–62.ArticleGoogle Scholar————— and Marsha L. Richins. 1983. “A Theoretical Model for the Study of Product Importance Perceptions.”Journal of Marketing47 (Summer): 69–81.ArticleGoogle ScholarFlynn, Leisa R. and Ronald E. Goldsmith. 1993a. “Application of the Personal Involvement Inventory in Marketing.”Psychology and Marketing10 (August): 357–366.ArticleGoogle Scholar————— and —————. 1993b. “Models of Enduring Product Involvement and Opinion Leadership.” InExpanding Marketing Horizons Into the 21st Century. Ed. Cathy Swift. Statesboro, GA: Association of Marketing Theory and Practice, 378–386.Google ScholarGoldsmith, Ronald E. and J. Emmert. 1991. “Measuring Product Category Involvement: A Multitrait-Multimethod Study.”Journal of Business Research23 (December): 363–371.ArticleGoogle ScholarJohnson, Blair T. and Alice H. Eagly. 1989. “Effects of Involvement on Persuasion: A Meta-analysis.”Psychological Bulletin106 (2): 290–314.ArticleGoogle ScholarMittal, B. and M.-S. Lee. 1989. “A Causal Model of Consumer Involvement.”Journal of Economic Psychology10: 363–389.ArticleGoogle ScholarZaichkowsky, J. L. 1987. “Measuring the Involvement Construct.”Journal of Consumer Research12 (December): 341–352.ArticleGoogle ScholarDownload references