Michael R. Hagerty

9 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-5673-6071

Graduate School of Management, University of California, Davis

Publications

• A New Dimension Reduction Approach for Data-Rich Marketing Environments: Sliced Inverse Regression — Journal of Marketing Research 2000
• Can segmentation improve predictive accuracy in conjoint analysis? — Journal of the Academy of Marketing Science 1993
• Estimating Elasticities with PIMS Data: Methodological Issues and Substantive Implications — Journal of Marketing Research 1988
• Warmth in Advertising: Measurement, Impact, and Sequence Effects — Journal of Consumer Research 1986
• Reply—Reflections on the Cost of Simplifying Preference Models — Marketing Science 1986
• The Cost of Simplifying Preference Models — Marketing Science 1986
• Improving the Predictive Power of Conjoint Analysis: The use of Factor Analysis and Cluster Analysis — Journal of Marketing Research 1985
• A Normative Model of Consumer Information Processing — Marketing Science 1984
• Model Testing Techniques and Price-Quality Tradeoffs — Journal of Consumer Research 1978