Mitchell Lovett

11 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-8428-2604

Simon Business School, University of Rochester, Rochester, NY, USA

Publications

• Opposing Influences of YouTube Influencers: Purchase and Usage Effects in the Video Game Industry — Marketing Science 2025
• The effect of second screening on repeat viewing: Insights from large-scale mobile diary data — Journal of the Academy of Marketing Science 2025
• Disentangling the Effects of Ad Tone on Voter Turnout and Candidate Choice in Presidential Elections — Management Science 2023
• Learning to Set Prices — Journal of Marketing Research 2022
• Product Launches with New Attributes: A Hybrid Conjoint–Consumer Panel Technique for Estimating Demand — Journal of Marketing Research 2019
• The Role of Paid, Earned, and Owned Media in Building Entertainment Brands: Reminding, Informing, and Enhancing Enjoyment — Marketing Science 2016
• A Data Set of Brands and Their Characteristics — Marketing Science 2014
• On Brands and Word of Mouth — Journal of Marketing Research 2013
• Optimal Admission and Scholarship Decisions: Choosing Customized Marketing Offers to Attract a Desirable Mix of Customers — Marketing Science 2012
• The Seeds of Negativity: Knowledge and Money — Marketing Science 2011
• How does financial performance affect marketing? Studying the marketing-finance relationship from a dynamic perspective — Journal of the Academy of Marketing Science 2005