Mukesh Bhargava

5 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-9460-083X

Oakland University, Oakland, MI, USA

Publications

• Market-based capabilities and financial performance of firms: insights into marketing’s contribution to firm value — Journal of the Academy of Marketing Science 2009
• Explaining Context Effects on Choice Using a Model of Comparative Judgment — Journal of Consumer Psychology 1999
• The role of affect in attitude formation: A classical conditioning approach — Journal of the Academy of Marketing Science 1998
• Work alienation of marketing employees: Influence of task, supervisory, and organizational structure factors — Journal of the Academy of Marketing Science 1993
• Book Review: The Sources of Innovation — Journal of Marketing Research 1993