Work alienation of marketing employees: Influence of task, supervisory, and organizational structure factors
Sridhar N. Ramaswami, Sanjeev Agarwal, Mukesh Bhargava
Journal of the Academy of Marketing Science · 1993 · Volume 21 · Issue 3
Abstract
This study presents an integrated work alienation model that includes a number of relevant exogenous antecedents from the task, supervisory, and organizational structure domains. The study hypothesizes that these antecedents influence work alienation of marketing employees both directly and indirectly because of the effects they have on employees’ role stress and commitment to the organization. Simultaneous inclusion of relevant antecedents enables the study to establish the relative importance of each antecedent for work alienation of employees. The study also includes a comparative evaluation of the applicability of the proposed model for subgroups of employees stratified by gender.
Keywords
Organizational Commitment, Role Conflict, Female Employee, Role Ambiguity, Task Variety
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