Olivier Toubia

34 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-7493-9641

Publications

• Fairness Perceptions in Demographic Targeting — Journal of Consumer Research 2026
• Database Report: Twin-2K-500: A Data Set for Building Digital Twins of over 2,000 People Based on Their Answers to over 500 Questions — Marketing Science 2025
• Better Innovation for a Better World — Journal of Marketing 2025
• Editorial: Marketing’s Role in the Evolving Discipline of Product Management — Marketing Science 2023
• Editorial: Next Steps forFrontiers in Marketing Science — Marketing Science 2022
• Editorial: A New Chapter or a New Page forMarketing Science? — Marketing Science 2022
• The More You Ask, the Less You Get: When Additional Questions Hurt External Validity — Journal of Marketing Research 2022
• Letting Logos Speak: Leveraging Multiview Representation Learning for Data-Driven Branding and Logo Design — Marketing Science 2022
• A Poisson Factorization Topic Model for the Study of Creative Documents (and Their Summaries) — Journal of Marketing Research 2021
• What’s the Catch? Suspicion of Bank Motives and Sluggish Refinancing — The Review of Financial Studies 2019
• Extracting Features of Entertainment Products: A Guided Latent Dirichlet Allocation Approach Informed by the Psychology of Media Consumption — Journal of Marketing Research 2019
• A Semantic Approach for Estimating Consumer Content Preferences from Online Search Queries — Marketing Science 2018
• Idea Generation, Creativity, and Prototypicality — Marketing Science 2017
• A Bounded Rationality Model of Information Search and Choice in Preference Measurement — Journal of Marketing Research 2015
• Improving Online Idea Generation Platforms and Customizing the Task Structure on the Basis of Consumers' Domain-Specific Knowledge — Journal of Marketing 2015
• Affect as an ordinal system of utility assessment — Organizational Behavior and Human Decision Processes 2015
• Improving Penetration Forecasts Using Social Interactions Data — Management Science 2014
• Intrinsic vs. Image-Related Utility in Social Media: Why Do People Contribute Content to Twitter? — Marketing Science 2013
• Call for Papers—Marketing ScienceSpecial Issue on Big Data: Integrating Marketing, Statistics, and Computer Science — Marketing Science 2013 (name-matched, not ORCID-linked)
• Dynamic Experiments for Estimating Preferences: An Adaptive Method of Eliciting Time and Risk Parameters — Management Science 2013
• Measuring Consumer Preferences Using Conjoint Poker — Marketing Science 2012
• Deriving Value from Social Commerce Networks — Journal of Marketing Research 2010
• Disjunctions of Conjunctions, Cognitive Simplicity, and Consideration Sets — Journal of Marketing Research 2010
• The Silver Lining Effect: Formal Analysis and Experiments — Management Science 2009
• A Convex Optimization Approach to Modeling Consumer Heterogeneity in Conjoint Estimation — Marketing Science 2007
• Research Note—On Managerially Efficient Experimental Designs — Marketing Science 2007
• Probabilistic Polyhedral Methods for Adaptive Choice-Based Conjoint Analysis: Theory and Application — Marketing Science 2007
• Adaptive Idea Screening Using Consumers — Marketing Science 2007
• Idea Generation, Creativity, and Incentives — Marketing Science 2006
• The Impact of Utility Balance and Endogeneity in Conjoint Analysis — Marketing Science 2005
• Polyhedral Methods for Adaptive Choice-Based Conjoint Analysis — Journal of Marketing Research 2004
• Fast Polyhedral Adaptive Conjoint Estimation — Marketing Science 2003
• Attention, Information Processing, and Choice in Incentive-Aligned Choice Experiments — Journal of Marketing Research
• Frontiers: Discrimination Against Femininity in Headshots: A Field Experiment with AI-Enabled Controllable Stimuli Generation — Marketing Science