Attention, Information Processing, and Choice in Incentive-Aligned Choice Experiments
Liu (Cathy) Yang, Olivier Toubia, Martijn G. de Jong
Journal of Marketing Research · Volume 55 · Issue 6
Abstract
In incentive-aligned choice experiments, each decision is realized with some probability, Prob. In three eye-tracking experiments, we study the impact of varying Prob from 0 (as in purely hypotheti...
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