Pallassana Kannan
42 catalog papers. Identity-linked publications and additional name matches are distinguished below.
ORCID: 0000-0003-0738-0766
Publications
- AI for Customer Journeys: A Transformer Approach — Journal of Marketing Research 2026
- Retailer Differentiation in Social Media: An Investigation of Firm-Generated Content on Twitter — Journal of Marketing 2025
- Identifying Influential Users by Topic in Unstructured User-Generated Content — Production and Operations Management 2025
- Identifying Competitors in Geographical Markets Using the CSIS Method — Journal of Marketing Research 2025
- Influencer Mix Strategies in Livestream Commerce: Impact on Product Sales — Journal of Marketing 2024
- Measuring the Real-Time Stock Market Impact of Firm-Generated Content — Journal of Marketing 2022
- Identifying Market Structure: A Deep Network Representation Learning of Social Engagement — Journal of Marketing 2022
- The Dark Side of Mobile App Adoption: Examining the Impact on Customers’ Multichannel Purchase — Journal of Marketing Research 2021
- Emerging technologies and analytics for a new era of value-centered marketing in healthcare — Journal of the Academy of Marketing Science 2020
- Competitive Effects of Front-of-Package Nutrition Labeling Adoption on Nutritional Quality: Evidence from Facts Up Front–Style Labels — Journal of Marketing 2020
- Modeling Dynamics in Crowdfunding — Marketing Science 2020
- Tournaments to Crowdsource Innovation: The Role of Moderator Feedback and Participation Intensity — Journal of Marketing 2019
- Branded Apps and Their Impact on Firm Value: A Design Perspective — Journal of Marketing Research 2019
- Optimal Design of Free Samples for Digital Products and Services — Journal of Marketing Research 2019
- Selling the Premium in Freemium — Journal of Marketing 2018
- Device Switching in Online Purchasing: Examining the Strategic Contingencies — Journal of Marketing 2018
- (When) Does Third-Party Recognition for Design Excellence Affect Financial Performance in Business-to-Business Markets? — Journal of Marketing 2018
- Harvesting Brand Information from Social Tags — Journal of Marketing 2017
- Marketing Analytics for Data-Rich Environments — Journal of Marketing 2016
- Attribution Strategies and Return on Keyword Investment in Paid Search Advertising — Marketing Science 2016
- From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior — Journal of Marketing 2016
- 2013–2014 Gary L. Lilien ISMS-MSI Practice Prize Competition — Marketing Science 2015
- The Informational Value of Social Tagging Networks — Journal of Marketing 2014
- Attributing Conversions in a Multichannel Online Marketing Environment: An Empirical Model and a Field Experiment — Journal of Marketing Research 2014
- Call for Papers—Marketing ScienceSpecial Issue on Big Data: Integrating Marketing, Statistics, and Computer Science — Marketing Science 2013 (name-matched, not ORCID-linked)
- Multiformat Digital Products: How Design Attributes Interact with Usage Situations to Determine Choice — Journal of Marketing Research 2012
- Retail Channel Structure Impact on Strategic Engineering Product Design — Management Science 2011
- Special Issue: Information Systems in Services — Journal of Management Information Systems 2010
- An Interdisciplinary Perspective on IT Services Management and Service Science — Journal of Management Information Systems 2010
- Practice Prize Winner—Pricing Digital Content Product Lines: A Model and Application for the National Academies Press — Marketing Science 2009
- Cross-Category Effects of Aisle and Display Placements: A Spatial Modeling Approach and Insights — Journal of Marketing 2009
- Incorporating Subjective Characteristics in Product Design and Evaluations — Journal of Marketing Research 2008
- New Product Development Under Channel Acceptance — Marketing Science 2007
- Understanding Geographical Markets of Online Firms Using Spatial Models of Customer Choice — Marketing Science 2005
- The customer economics of internet privacy — Journal of the Academy of Marketing Science 2002
- Pricing of Information Products on Online Servers: Issues, Models, and Analysis — Management Science 2002
- Book Review: Web-Based Analysis for Competitive Intelligence — Journal of Marketing Research 2002
- Implications of loyalty program membership and service experiences for customer retention and value — Journal of the Academy of Marketing Science 2000
- Competitive Market Structures: A Subset Selection Analysis — Management Science 1994
- Estimating Loyalty and Switching with an Application to the Automobile Market — Management Science 1992
- Modeling and Testing Structured Markets: A Nested Logit Approach — Marketing Science 1991
- On “Testing Competitive Market Structures” — Marketing Science 1991