Patrick Fennell

2 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-2441-6081

Coles College of Business, Kennesaw State University, Kennesaw, GA, 30144, USA

Publications

• Correction: The Taguchi approach to large-scale experimental designs: A powerful and efficient tool for advancing marketing theory and practice — Journal of the Academy of Marketing Science 2025
• The Taguchi approach to large-scale experimental designs: A powerful and efficient tool for advancing marketing theory and practice — Journal of the Academy of Marketing Science 2025