Paul Sauer

4 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-6319-3987

Publications

• Hedonic shopping motivation and co-shopper influence on utilitarian grocery shopping in superstores — Journal of the Academy of Marketing Science 2014 (name-matched, not ORCID-linked)
• Book reviews — Journal of the Academy of Marketing Science 1995
• Program context antecedents of attitude toward radio commercials — Journal of the Academy of Marketing Science 1994
• Increasing Contributions in Solicitation Campaigns: The Use of Large and Small Anchorpoints — Journal of Consumer Research 1988 (name-matched, not ORCID-linked)