Book reviews
Victoria L. Crittenden, Gerald E. Smith, David I. Gilliland, Naveen Donthu, Paul Sauer
Journal of the Academy of Marketing Science · 1995 · Volume 23 · Issue 2
Abstract
In Defense of Advertising: Arguments from Reason, Ethical Egoism, and Laissez-Faire Capitalismby Jerry Kirkpatrick Westport, CT: Quorum Books, 1994, 192 pagesGoogle ScholarThe Ad Men and Women: A Biographical Dictionary of Advertisingedited by Edd Applegate Westport, CT: Greenwood, 1994, 401 pagesGoogle ScholarAunt Jemima, Uncle Ben, and Rastus: Blacks in Advertising, Yesterday, Today, and Tomorrowby Marilyn Kern-Foxworth Westport, CT: Greenwood, 1994, 205 pagesGoogle ScholarDownload references
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