Paul Miniard

18 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-6454-1891

Publications

• What brand extensions need to fully benefit from their parental heritage — Journal of the Academy of Marketing Science 2018
• Retailers’ Use of Partially Comparative Pricing: From Across-Category to Within-Category Effects — Journal of Marketing 2013
• Consumer Response to Retailers’ Use of Partially Comparative Pricing — Journal of Marketing 2004
• Mood and Brand Extension Judgments: Asymmetric Effects for Desirable Versus Undesirable Brands — Journal of Consumer Psychology 2002
• The facilitating influence of consumer knowledge on the effectiveness of daily value reference information — Journal of the Academy of Marketing Science 2000
• The Influence of Positive Mood on Brand Extension Evaluations — Journal of Consumer Research 2000
• How and When Factual Ad Claims Mislead Consumers: Examining the Deceptive Consequences of Copy × Copy Interactions for Partial Comparative Advertisements — Journal of Marketing Research 1999
• The Case for Noncognitive Determinants of Attitude: A Critique of Fishbein and Middlestadt — Journal of Consumer Psychology 1996
• When Persuasion Goes Undetected: The Case of Comparative Advertising — Journal of Marketing Research 1993
• Peripheral Persuasion and Brand Choice — Journal of Consumer Research 1992
• Picture-based Persuasion Processes and the Moderating Role of Involvement — Journal of Consumer Research 1991
• Mood as a Determinant of Postconsumption Product Evaluations: Mood Effects and Their Dependency on the Affective Intensity of the Consumption Experience — Journal of Consumer Psychology 1991
• On the Formation and Relationship of Ad and Brand Attitudes: An Experimental and Causal Analysis — Journal of Marketing Research 1990
• Modeling Personal and Normative Influences on Behavior — Journal of Consumer Research 1983
• A Further Assessment of Measurement Influences on the Intention-Behavior Relationship — Journal of Marketing Research 1983
• The Misuse of Repeated Measures Analysis in Marketing Research — Journal of Marketing Research 1983
• Isolating Attitudinal and Normative Influences in Behavioral Intentions Models — Journal of Marketing Research 1979
• A Further Examination of Two Laboratory Tests of the Extended Fishbein Attitude Model — Journal of Consumer Research 1978