Peter Kaufman

4 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-3677-6807

Publications

• Brand Licensing: What Drives Royalty Rates? — Journal of Marketing 2013
• The Role of Relational Embeddedness in Retail Buyers' Selection of New Products — Journal of Marketing Research 2006
• The Role of Relational Information Processes and Technology Use in Customer Relationship Management — Journal of Marketing 2005
• Customer response capability in a sense-and-respond era: The role of customer knowledge process — Journal of the Academy of Marketing Science 2004