Peter Darke

14 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-8331-8801

Schulich School of Business, York University, Toronto, Ontario, Canada

Publications

• Getting political: The value-protective effects of expressed outgroup outrage on self-brand connection — Journal of Consumer Psychology 2024
• Winning the Battle but Losing the War: Ironic Effects of Training Consumers to Detect Deceptive Advertising Tactics — Journal of Business Ethics 2022
• The rules of exchange: The role of an exchange surplus in producing the endowment effect — Organizational Behavior and Human Decision Processes 2019
• “I'd like to be that attractive, but at least I'm smart”: How exposure to ideal advertising models motivates improved decision-making — Journal of Consumer Psychology 2014
• The Optimistic Trust Effect: Use of Belief in a Just World to Cope with Decision-Generated Threat — Journal of Consumer Research 2012
• Great expectations and broken promises: misleading claims, product failure, expectancy disconfirmation and consumer distrust — Journal of the Academy of Marketing Science 2010
• Damage from Corrective Advertising: Causes and Cures — Journal of Marketing 2008
• Deliberative and Automatic Bases of Suspicion: Empirical Evidence of the Sinister Attribution Error — Journal of Consumer Psychology 2007
• The Defensive Consumer: Advertising Deception, Defensive Processing, and Distrust — Journal of Marketing Research 2007
• The Importance and Functional Significance of Affective Cues in Consumer Choice — Journal of Consumer Research 2006
• No One Wants to Look Cheap: Trade-Offs Between Social Disincentives and the Economic and Psychological Incentives to Redeem Coupons — Journal of Consumer Psychology 2005
• Fairness and Discounts: The Subjective Value of a Bargain — Journal of Consumer Psychology 2003
• Percentage discounts, initial price, and bargain hunting: A heuristic-systematic approach to price search behavior — Journal of Applied Psychology 1995
• Deciding whether to seek a bargain: Effects of both amount and percentage off — Journal of Applied Psychology 1993