Rajagopal Raghunathan

15 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-3889-6343

UT Austin

Publications

• Consumers as Naive Physicists: How Visual Entropy Cues Shift Temporal Focus and Influence Product Evaluations — Journal of Consumer Research 2022 (name-matched, not ORCID-linked)
• The Association Between the Attitude of Food-Waste-Aversion and BMI: An Exploration in India and the United States — Journal of Consumer Psychology 2021
• Research Note—The Allure of Homophily in Social Media: Evidence from Investor Responses on Virtual Communities — Information Systems Research 2014 (name-matched, not ORCID-linked)
• Information Valuation and Confirmation Bias in Virtual Communities: Evidence from Stock Message Boards — Information Systems Research 2013 (name-matched, not ORCID-linked)
• The Repetition-Break Plot Structure Makes Effective Television Advertisements — Journal of Marketing 2011 (name-matched, not ORCID-linked)
• The Sustainability Liability: Potential Negative Effects of Ethicality on Product Preference — Journal of Marketing 2010 (name-matched, not ORCID-linked)
• Delight by Design: The Role of Hedonic versus Utilitarian Benefits — Journal of Marketing 2008 (name-matched, not ORCID-linked)
• Form versus Function: How the Intensities of Specific Emotions Evoked in Functional versus Hedonic Trade-Offs Mediate Product Preferences — Journal of Marketing Research 2007 (name-matched, not ORCID-linked)
• Promotions Spontaneously Induce a Positive Evaluative Response — Journal of Consumer Psychology 2006 (name-matched, not ORCID-linked)
• The Unhealthy = Tasty Intuition and Its Effects on Taste Inferences, Enjoyment, and Choice of Food Products — Journal of Marketing 2006 (name-matched, not ORCID-linked)
• Is Happiness Shared Doubled and Sadness Shared Halved? Social Influence on Enjoyment of Hedonic Experiences — Journal of Marketing Research 2006 (name-matched, not ORCID-linked)
• Informational Properties of Anxiety and Sadness, and Displaced Coping — Journal of Consumer Research 2006 (name-matched, not ORCID-linked)
• Walking the Hedonic Product Treadmill: Default Contrast and Mood-Based Assimilation in Judgments of Predicted Happiness with a Target Product — Journal of Consumer Research 2001 (name-matched, not ORCID-linked)
• All Negative Moods Are Not Equal: Motivational Influences of Anxiety and Sadness on Decision Making,,★,★★,,★★★ — Organizational Behavior and Human Decision Processes 1999 (name-matched, not ORCID-linked)
• The Desire for Perfect Products — Journal of Consumer Research (name-matched, not ORCID-linked)