Informational Properties of Anxiety and Sadness, and Displaced Coping
Rajagopal Raghunathan, Michel Tuan Pham, Kim P. Corfman
Journal of Consumer Research · 2006 · Volume 32 · Issue 4
Abstract
Replicating Raghunathan and Pham ( 1999 ), results from two experiments confirm that while anxiety triggers a preference for options that are safer and provide a sense of control, sadness triggers a preference for options that are more rewarding and comforting. Results also indicate that these effects are driven by an affect-as-information process and are most pervasive when the source of anxiety or sadness is not salient. Finally, our results document a previously unrecognized phenomenon we term displaced coping , wherein affective states whose source is salient influence decisions that are seemingly—but not directly—related to the source of these affective states.
Keywords
Affect/Emotions/Mood, Motivation/Desires/Goals
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